tickets. Banerjee, Syagnik (Sy Poddar Amit, Yancey, Scott and Mc Dowell Danielle (2011 "Measuring Intangible Effects of M-Coupon Campaigns on Non-Redeemers" Journal of Research in Interactive Marketing, forthcoming. The issuing store will accept its own "store coupons but some stores will also accept store coupons that are issued by competitors. 4 Timeline A timeline for the history of coupons: citation needed 1888 Asa Candler used paper tickets for free glasses of Coke to help market his new soda 1909. . Some grocery stores regularly double the value of a grocery coupon as an incentive to bring customers into their stores. Retrieved b Banerjee, Sy, and Yancey Scott (2010 "Enhancing Mobile Coupon Redemption in Fast Food Campaigns Journal of Research in Interactive Marketing, Vol.
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They may also be used to increase the sales of newspapers or other publications. Some retailers and companies use verification methods such as unique barcodes, coupon ID numbers, holographic seals, and watermarked paper as protection from unauthorized copying or use. Mobile coupons A mobile coupon is an electronic ticket solicited and or delivered to a mobile phone that can be exchanged for financial discount or rebate when purchasing product or service. 4 Iss: 2,. Expiration Most coupons have an expiration date after which they will not be honored. "A Nation Divided on How to Say the Word "Coupon". Citation needed Some retailers may choose to forward the redemption to a clearinghouse for final processing.